Creating value from data.
Data strategy — CRM — GDPR
Data strategy — CRM — GDPR
Customer data reviews • Marketing technology • Privacy & permissions • Touchpoint analysis • Gap analysis • Data quality • 3rd party enhancements
Customer profiles • Opportunity sizing • Customer Segmentation • Audience definition • Lifetime Value • Engagement measures
Acquisition • Engagement • Retention • Targeting • Predictive analytics • Segment movers
Machine learning • Touch point • Relevant content • Automation • Cross channel • User Journey Mapping
Test & Learn strategy • Metrics and KPI setting • Dashboard and visualisation • Campaign metrics & ROI • Channel Attribution
Allow us to help navigate the world of GDP, data privacy, compliance and customer preferences.
Customer data & Personalisation strategy. Understand behaviour and the purchase journey. Predict, Target and Influence with the power of data insights.
Getting the most from your data starts with the basics - Data quality and a defined strategy to meet business goals. Wherever you are on the Data Maturity Journey we can help you to improve quality, enhance communication programs and your ROI.
Getting your data right is a prerequisite to achieving the right outcome, whether this is for consistent business reporting or to personalise and automate your communications and CRM programs across multiple channels.
We can help you to gain a better understanding of your data assets and how to maximise its value.
You may already have the basics covered, great, in which case we can jump straight into the strategy, understand the business goals and help you define the action plan. There are many steps along the ideal journey – Quality, Insights, Segmentation, Predictive Analytics, Personalisation, Permissions & Preferences, Testing & Measurement, Customer Journey Mapping and much more …
Wherever you are along this path, let us help you take the next steps.
We take a consultative approach to helping you. Asking the right questions to help understand the problem and objectives, to then formulate a clear approach and action plan.
Kevin has a breadth of experience in data management and strategy working within the agency world and on many bluechip clients, bringing value to data assets. Now from within Data Vinci he provides direct support for clients as well as working alongside a network of trusted partners to ensure we get the right result from joined-up thinking.
A solution led approach and always an eye on the bigger picture, understanding the business problem and defining the data approach has always been the focus, from Data Collection, Data Quality and GDPR through to Insights, Analysis and Customer Journeys that drive CRM contact strategy and Return on Investment.
Vinci Data can unlock the value of your data, whether it’s starting from ground zero to look at data collection and Martech or looking to improve existing results and maximise returns through contact strategy, testing, measurement and KPIs.
